Martha Stars in a New TikTok Campaign for Clé de Peau Beauté
If you've seen Martha's viral poolside selfie from 2020, you know our founder has great skin. With her own line of CBD skin care products and a beauty regime she swears by, the multi-hyphenate is an expert in knowing how to look and feel your best. So, it comes as no surprise that Clé de Peau Beauté—a skincare and makeup brand—wanted to mark the launch of its TikTok account with our founder at the forefront of their campaign.
The first video of the five video series debuted today on Martha's personal TikTok account. In the clip, our founder shares her best selfie-taking tips. "So, you want the tea on how I create my perfect selfies?" she writes, adding that her poolside shot was some of her best work. The first step, according to Martha, is to "project fabulous." Next she applies a thin layer of Clé de Peau Beauté concealer and a swipe of lipgloss before pursing her lips and saying the brand's name.
TikTok users should expect four more branded videos starring Martha. The clips she created in partnership with Clé de Peau are "natural, fun, and elegant all at the same time," she told Allure. Each video was shot in different areas of her home, including her bathroom, kitchen, greenhouse, and cookbook library. "We filmed one in my new poolhouse bathroom, which is not heated because it's only for summer," she says. "It was about 20 degrees out, but we [taped] it there anyway because it has great light."